Dr. PAWPAW Promotional Set Up

Client:
Dr. PAWPAW

Brief:
To locate the existing POS in store, fixing instances of non-compliance wherever possible and merchandise a promotional POS Tray. To ensure the clients skincare and lip products were merchandised to planogram and all promotional shelf edge labels are sited.To locate the existing POS in store, fixing instances of non-compliance wherever possible and merchandise a promotional POS Tray. To ensure the clients skincare and lip products were merchandised to planogram and all promotional shelf edge labels are sited.

Our response:

To achieve the best possible results, we co-ordinated our visits to mirror the start of the retailers promotion, devising a clear and concise brief and questionnaire for merchandisers to guarantee the best compliance results and ensure our merchandisers had the tools to deliver meaningful insight back to the client.

Skin and Lip Care Fixtures were fully merchandised, and previously non-compliant POS trays were sited wherever possible. eXPD8 Beauty Display Merchandises liaised with store colleagues to site any missing shelf edge labels to ensure that products were correctly priced and promotions clearly advertised.

Our visits did highlight a lower compliance result than we would have liked to achieve; however insight given by merchandisers and stores allowed us to deliver thorough insight on the challenges to the brand to allow them to resolve issues found.

RESULTS

Number of stores visited

Number of Hours

of set ups/visits completed

ADDITIONAL RESULTS

98 stores visited
98 hours
83.33% compliance on SELs siting
36 POS sited

CLIENT TESTIMONIAL

We launched a new range with one of our key retailers and wanted to drive sales so had created displays specifically for this activity. We used eXPD8 to check that the POS displays had been put out in each of the stores and that they were fully stocked. In stores where the displays were not yet visible they spoke to the store managers to find out why and fed back this information to us. The information was very valuable. eXPD8 fed us back the information we required within the correct timeframe and knew what they were talking about, even before the activity was completed we found them a pleasure to speak with and get a quote from and we would certainly use them again.'